Cruise line Virgin Voyages had its creative team build an email agent on Gemini Enterprise, trained on internal brand frameworks, to write personalized campaign emails. The company says it cut campaign copy time by an estimated 40%.
- First reported
- virginvoyages.com · 9 Oct 2025
- Added
- 13 Oct 2026
- Source checked
- 13 Oct 2026
What they did
The creative team built the agent on Google's Gemini Enterprise platform without needing technical skills, feeding it the company's internal brand frameworks so drafts match its distinctive tone. It produces personalized outreach for different audiences, and marketers direct and review the campaigns. It was the first of more than 50 agents the company rolled out.
What happened
The company says the marketing team cut time spent writing campaign copy by an estimated 40%, and credits AI-generated campaigns with a 28% year-over-year rise in July sales.
Keep in mind
This comes from a joint press release with Google; the time saving is an estimate and the sales rise is not separated from other factors. The company notes agents still need clear direction from domain experts.
Try it with your agent
You write marketing emails for <your brand>. Read <brand voice guide> and the past campaigns in <campaign folder>, then draft three versions of an email promoting <offer> for <audience segment>, each with a subject line and preview text. Keep the tone consistent with the guide, flag any claim I need to check, and do not send anything.
Replace the <angle brackets> with your own details.
Original source
virginvoyages.comUser storySomeone who uses the agent described their own setup. Figures are theirs.
