Audience Strategies, a five-person consultancy, used Claude to analyse about 25 interviews for its annual State of Electronic Music report on the UK sector, cutting the project from three months to four weeks.
- First reported
- claude.com · 1 Dec 2025
- Added
- 13 Oct 2026
- Source checked
- 13 Oct 2026
What they did
The team transcribed interviews with otter.ai and uploaded them, along with strategy documents linked live from Google Docs, into shared Claude projects. A series of prompts summarised key takeaways, sorted insights into report sections such as economic impact and policy challenges, pulled notable quotes and found themes across interviews.
What happened
The company says analysis per interview fell from two hours to 25 minutes, the report covered 30 percent more topics, and it was later cited in local nightlife strategies. Connecting interview comments also surfaced a new research thread.
Keep in mind
The team checked and edited everything before publication and owns any mistakes, but the page does not explain how the thematic analysis was verified.
Try it with your agent
I have uploaded <number> interview transcripts about <your industry>. For each one, list the key takeaways and the two strongest quotes. Then sort all insights under these report sections: <your section list>, and point out themes that appear in at least three interviews, naming which interviews support each theme so I can check them.
Replace the <angle brackets> with your own details.
Original source
claude.comVendor case studyPublished by the company that makes the agent. Read it as a claim.
Tools for this kind of work
- RepoSearch the web and scrape sites into clean data with Firecrawl
- RepoExtract tables and text from complex or scanned PDFs with Docling
