Singapore-based Grab runs a merchant assistant on Claude that reads each merchant's own data and advises on menus, photos, promotions and app features across its 8 markets.
- First reported
- claude.com
- Added
- 13 Oct 2026
- Source checked
- 13 Oct 2026
What they did
Claude is the conversational core of Grab's Merchant AI Assistant, which works in several regional languages. It spots gaps such as missing menu photos and walks the merchant through fixing them, suggests menu items from local trends and competitors, flags when rivals are winning with promotions, and explains how to use the GrabMerchant app.
What happened
The company says merchant issue resolution rose by 5.7 percentage points, negative merchant sentiment fell 25%, and inbound merchant conversations grew 8%.
Keep in mind
This is a customer story on Claude's own website with no date, baseline or method behind the figures. It describes advice and guidance; it does not say the assistant changes anything in merchants' accounts by itself.
Try it with your agent
You advise a <type of business> on <platform>. Read its last <number> weeks of sales, menu or listing data and the competitor notes in <file>. List the three changes most likely to lift orders, such as missing photos, items to add or a promotion to test, with the evidence for each and step-by-step instructions in <language>. Do not change any listing or start any promotion yourself.
Replace the <angle brackets> with your own details.
Original source
claude.comVendor case studyPublished by the company that makes the agent. Read it as a claim.
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